Door Industry Journal - Spring 2013

Also online at: www.dijonline.co.uk THE door industry journal spring 2013 industry news SWS UK REBRAND IS A WINNER AT THE 2013 TRANSFORM AWARDS SWS UK were delighted to receive a Silver, Bronze and two Highly Commended awards at the 2013 Transform Awards for their recent rebrand . The Transform Awards is Europe’s only dedicated celebration of rebranding, repositioning and brand transformation. Vickie Hawley, Senior Marketing Executive for SWS UK said “It was a pleasure to have our rebrand and its implementation recognised in such a prestigious setting where we were competing with many household names”. Transform Awards 2013 • Silver Award: Best Brand Consolidation • Bronze Award: Best Brand Architecture Solution • Highly Commended: Best rebrand from the industrial and basic material sector categories • Highly Commended: Best implementation of a rebrand Our Brand Is Your Brand Launched in March 2012 during a series of road shows throughout the UK the SWS UK rebrand was a huge hit with customers making the company extremely proud of their achievement in creating the new identity. When the process of rebranding began, the aim was to create a brand that customers could be proud to support too and it’s your feed back and support that has helped to develop the brand into an award winner. DEEPEST, STEEPEST, HIGHEST, HARDEST Jim Rodger, AKA the Teckentrup Flyer, infamous for his exploits firstly on a bike, covering John O’Groats to Land’s End, then ascending La Marmotte and last year adding swimming and running to complete the Bolton Ironman challenge, has a new objective. Jim likes to set a challenge for himself in the hope that it will inspire you to sponsor, donate, whatever you want to call it, to the magnificent Alder Hey Children’s Hospital. All the funds raised each year go straight to Alder Hey (no deductions for expenses or any of that nonsense). This year, on the 29th of September, Jim has entered the worlds hardest half Iron Triathlon at Wasdale in the Lake District. Look out for more on the Door Industry Journal blog, but as a taster, the event takes in the UK’s coldest and deepest lake for the swim, the UK’s steepest pass for the cycling (1 in 4 average gradient, with 1 in 3 sections) and the UK’s highest climb in an event ~ 4,500 feet over Scafell Pike, Foxes Ghyll and Scafell. If you’d like to donate, look out for Jim’s JustGiving page - Call on 01925 924050 or email jim@teckentrupdepot.co.uk for details. Door Industry Journal blog: www.doorindustryjournal.blogspot.com . 8