Door Industry Journal - Spring 2015

industry news 27 THE door industry journal spring 2015 Also online at: www.dijonline.co.uk MLA MEMBER KEEPING HOUSE OF COMMONS SAFE AND SOUND A BBC documentary has given an insight into the day-to-day work of MLA board member and House of Commons locksmith, Peter Wosahlo. Peter, a board member of the UK’s leading locksmith association, the Master Locksmiths Association (MLA), has been featured on recent fly-on-the-wall documentary ‘Inside the Commons’. The four-part series had unparalleled access to Parliament, where longstanding MLA member Peter Wosahlo is a master locksmith. Peter, who has been working at the House of Commons for four years after selling his previous business, looks after all the master key systems in the Parliament estate. The House of Commons stipulates that its locksmiths must be a member of the MLA, to ensure the highest standards of locksmithing and security are met. The BBC filmed for over 300 hours at the House of Commons, including following Peter’s normal workday. Peter said: “I thoroughly enjoy working at the House of Commons. I would describe my job as normal locksmithing, but with a slight twist - on a day-to-day basis I look after numerous buildings as well as dealing with other issues such as locked out MPs. The types of locks I deal with here are typically antique and heritage locks, which makes for very interesting work. “Filming with the BBC was brilliant fun, and seeing myself on the TV even better! My whole family came round to watch. It’s something I will remember for years to come.” Dr Steffan George, Director of Development at the MLA, added: “We were delighted to see the work that Peter does being highlighted on ‘Inside the Commons’. Peter has been a member of the MLA for over 35 years and is an active member of the board - we really value his input on new policies, especially coming from such a secure working environment.” In addition, following on from the MLA logo being found at the Coronation Festival in the grounds of Buckingham Palace in 2013, 2015 has seen it featured in the Houses of Parliament. Peter recently manned a stand at the in-house Facilities Trade Show in Parliament, just showing the high places the MLA logo can now be found. FIT IT. TRUST IT. YALE IT. Yale Door and Window Solutions is encouraging its fabricator and installer partners to ‘Yale it’ in 2015. This is the theme of a new Yale consumer marketing campaign, which will run across both print and online, along with videos and social media, generating greater consumer awareness of home security. With the recovery of the consumer economy in UK, the prospects for the replacement door and windows market are looking brighter and so Yale Door and Window Solutions is using this opportunity to link in with the consumer campaign more closely, to help increase sales for its partners in the retail door and window installation market. Kevin Hill, Managing Director of Yale Door and Window Solutions, comments: “During recent years Yale Door and Windows solutions has seen the integration of the Securistyle business in Cheltenham and a strong focus on product innovation, with new product launches such as Yale Blade. “Yale has always been known as the most trusted name in home security, but we recognise that now is the time to really harness the power of the brand by putting together a true retail focused campaign that will benefit our customers. “We are working tirelessly to highlight the importance of home security to UK house owners, creating 1.7billion opportunities to see the Yale brand through marketing activities in 2014. “We are now looking to build on this platform with the new ‘Yale it’ campaign, which works seamlessly across all sectors of the industry, and reinforce the power of the Yale brand to our fabricator and installer partners.” The campaign message is simple...Fit it. Trust it. Yale it. By choosing Yale products, fabricators and installers can capitalise on the trust and quality inextricably linked with the Yale brand. For further information on the comprehensive choice of door and window hardware available from Yale Door and Window Solutions, please visit www.yaledoorandwindowsolutions.co.uk or follow @YaleDWS on Twitter.