Door Industry Journal - Spring 2019

THE door industry journal spring 2019 Also online at: www.dijonline.co.uk 39 Industry News It’s the Great Eight! – SWS UK to Unveil 8 New Products & Updates Staff at SWS UK are gearing themselves for the launch of at least eight new products and updates to existing ranges over the next few months. The company will be launching innovative new products, expanding on existing relationships to offer exclusive warranties and has pushed boundaries with product development to introduce unique systems onto the market. The nature of the products is still very much under wraps, but the first wave of SWS UK customers can expect to receive the exciting announcement in Spring. Managing Director, Kevin Lindeque, said: “I’m extremely proud of all staff at SWS UK who have been a part of this progression over the past 12 months. Not only are we introducing products that are completely unique to the UK market, but we are continuously striving to innovate and have improved several models that customers and consumers have loved for many years. “We’re always striving to move forward, and 2019 is set to be an extremely exciting year for us all.” If you are interested in becoming an SWS UK distributor, please visit the SWS website at sws.co.uk or call 01524 772 400. SWS UK Plan to Expand Their Online Offering After a successful launch of their online ordering system in 2018, SWS UK are planning to expand the platform even further over the next year. To date, 973 SWS UK customers have registered to use the online system, and more than 12,000 quotes have been generated through the software. The user-intuitive technology is popular with customers because it creates accurate and instant technical drawings, provides recommendations if a certain specification isn’t possible and enables installers to white-label instant quotes and drawings by using their own logo. Throughout 2019, the manufacturer plans to add more than just their bespoke offerings to the online system, creating a one-stop shop for customers. Customers will be able to track their orders, place fast-track orders and choose delivery methods that suit them. In addition to the ordering capabilities of the tailormade software, customers can also request call backs. The average call back time is just 9 minutes and customers have requested a call back through the software around 6,000 times since the button went live in early 2018. The online system complements the company’s capability to powder coat a significant portion of their range to any RAL colour and their two-week lead time on certain products. Customer Relations Manager, Sarah Cooper, said: “Lots of staff, customers and the project team have come up with ideas about how we can improve the system, how we can change and things that will be valuable to the customer. “The system seamlessly integrates from the customer processing and planning their own order right through to the factory. This massively speeds up the process and reduces the chance of human error. “It really helps to improve the productivity of our customers and we’re excited to add more products this year.” SWS UK is a leading manufacturer of physical security products. If you are interested in becoming a distributor, please visit the SWS website at sws.co.uk or call 01524 772 400.