Door Industry Journal - Spring 2021

Domestic Garage Doors 52 THE door industry journal spring 2021 SWS UK’s Distributors Describe New Garage Door Brochure as a Triumph Launched in February of this year, SWS UK’s new SeceuroGlide brochure has caused a stir within the garage door industry, and for all the right reasons! Showcasing the range of SeceuroGlide roller garage doors, the new brochure has been completely overhauled with striking new images, clear and concise technical specifications and a new, attractive layout designed to promote the benefits of roller garage doors whilst highlighting the unique features which make the SeceuroGlide range stand out from other roller garage doors. The brochure has been exceptionally well received within the industry, with SWS UK’s distributors openly expressing how impressive they’ve found it. Andrew Beddow, MD of West Midlands Garage Doors stated that it “looks very professional” and that it “easily outshines other roller garage door brochures” . Geoff Bell of Farrell Fabrications provided similar feedback, commenting that “it’s the best brochure SWS UK has ever created” . Other distributors have complimented the quality images and overall design, describing it as akin to a luxury car brochure. Designed to easily guide consumers in choosing the best SeceuroGlide door for their property, the new layout boasts multiple feature pages intended to clearly emphasise some of SeceuroGlide’s benefits, including the doors’ extensive security features, plus all of the safety, insulation and design properties. In addition to a dedicated page for each SeceuroGlide within the roller range, SWS UK has managed to incorporate a useful overview which clearly summarises the features and requirements of each product. Commenting on the new brochure, Commercial Director Martin Fletcher said: “The completed brochure is everything we hoped it would be and we’ve been gratified by the response it has received within the industry. We felt it was important that in addition to being an attractive piece of literature, the new brochure could be used as a useful tool for highlighting the specialist engineering behind the SeceuroGlide brand, and initial feedback suggests that we have certainly achieved that. We listened to feedback on the old brochure and took onboard some of our distributors’ great ideas for new content, so we would like to thank them for the valuable input they provided at the start of the project.” Certain to prove a hit in garage door showrooms across the country, SWS UK’s new SeceuroGlide brochure is available both digitally and as a hard copy. Distributors are invited to contact their Account Manager to request additional copies. www.sws.co.uk