Door Industry Journal - Spring 2021

Also online at: www.dijonline.co.uk 60 THE door industry journal spring 2021 Domestic Garage Doors Huge Surge in the Garage Automation Market as Home Improvements Take Off! Will it ever stop? Since the great lockdown of 2020, when the market almost stopped overnight, the garage door market has rebounded in record measures, with customers reporting their best sales month after month. Every manufacturer has put on additional shifts to cope with the surge in demand for home improvements, fuelled by the desire of homeowners to enhance the kerb appeal of their homes and make their property even more secure. As ever this has allowed the Black Edition operator to shine. Because of rigorous testing on all domestic doors, the installer can arrive at site knowing that whatever the door size and weight is, they can complete the job without having to order a more powerful motor, preventing the need to increase the price, and return to site. The increase in the roller door market has been the most pronounced of the garage door sectors with people looking for additional security and additional garage space. This unprecedented demand for roller doors led to additional lead times and a scarcity of products unparalleled in the industry. Due to the investment in stock and close relationships with its suppliers, Ellard was in a unique position to supply the market demand where other suppliers were running out. This allowed Ellard’s partners to continue manufacturing and meet demand. 2021 has started strongly with many doors being installed from the overspill of sales from 2020, an unheard-of state of affairs since the recession of 2008(or the Great Storm of 1987 for those old enough to remember). Although the industry seems to have eased, it is still breaking all previous records. Be assured that Ellard have committed to be at the forefront of proceedings for all your automation needs, making sure your garage doors comply with current legislation. Ellard’s ethos is to support their customer both pre and post-sale through their excellent sales and technical support teams. www.ellard.co.uk