Ukrainian Refugees Receive Donations from the Aluroll Team Following the news about Russia’s invasion of Ukraine, Aluroll and its neighbouring companies pulled together to try and make a small difference. Aluroll’s Patryk Kupiec coordinated the efforts, managing to collect two full van loads’ worth of donations in under 24 hours. The boxes of bedding, jackets, hygiene products, tents and other basic living essentials were then taken to a local collection point, from which they headed to Ukrainian refugees in Poland. 11 THE door industry journal spring 2022 Also online at: www.dijonline.co.uk Do you want your company to feature in the Door Industry Journal but don’t know what to write? Don’t worry, help is at hand… Martin Sayers at MSCopy is the copywriting partner for the DIJ and is available to write your editorial, marketing and advertising copy. It is his job to write words that drive customers to your door. Martin has over a decade of experience and can produce copy for you based on a simple written brief or telephone interview. If words are failing you then contact Martin Sayers today – call 01223 476286 or email mail@mscopy.co.uk www.mscopy.co.uk Martin Sayers Are you lost for words? The intention of this column is to give you advice on how to improve your marketing communications – websites, emails, brochures etc. As a copywriter, It’s my job to sell with words and I hope you can benefit from my experience. Here’s my latest tip: If you write any sort of marketing copy for your business – be it an email, web page, sales letter, even a social media post – then there is one small thing you can do to instantly improve it: Before you send anything out, read the copy back from the point of view of the reader – the person who could be buying from you. Then, after every sentence, ask yourself if it adds anything. If it does – keep it in. If it doesn’t – chop it out. That may seem simple. It may even sound like common sense (it is) but you’ll be surprised by just how much waffle you have in your copy. Doing this will make you think about the value of every single sentence and will help you pull out stuff that doesn’t need to be there. Martin on Marketing
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