Also online at: www.dijonline.co.uk THE door industry journal spring 2022 Industry News 14 Raising Standards at Ellard: Instilling Confidence Through Product Knowledge Ellard is committed to raising standards, and by providing a wide range of training on its products, they feel it will give their customers a greater understanding and confidence in what they sell. What type of training is available? Ellard offers a range of product training covering all of their various product lines, including Industrial motor products and controllers, Garage door motors and accessories, Gates & Barriers, Blind motors, and accessories, and Basic Electrical. Bespoke training is provided to suit customers’ needs, and by them providing specifics, they’ll make sure those needs are covered. What benefits our training will give customers? • A certificate of attendance will be provided • The training is complementary • Practical training including troubleshooting • A better understanding of product features and benefits • Access to the Ellard YouTube channel, which includes videos to support the training given What extra support will be provided? • Expert technical advice via telephone | Refresher training to support customers’ needs To support bespoke training sessions, the company have created alternative avenues of customer support, accessible online, which are outlined below. YouTube Video Library During bespoke training sessions, customers are encouraged to talk about what can be done differently to support their needs. On reflection, technical support is ultimately their number one need. To assist them, their customers, and the technical support team, Ellard introduced some short snippet “How to” videos. Each video focuses on specific functions and the general operation of any given individual product. Such demonstrations include: • How to programme a transmitter | How to set the limits | How to configure safety edge | How to set digital limits Throughout 2022, they’ll continue to increase the library, which will reduce technical calls and increase the overall service level. Webinars As we move into a new digital era, Ellard has embraced this change and introduced its webinar. Utilising the Zoom platform, the webinar is held once a month and is used to target a specific product range. Once a product is selected, Ellard then targets their existing customer base through the power of social media, email, and word of mouth. Then a 10-minute video is prepared to detail the specifics of the product: • Features & Benefits | Tour of the Circuit Board | How to Programme | Diagnostics This video is then played at the start of the webinar, followed by a live questions and answers session. Having now completed four successful webinars, it’s become apparent how invaluable they are to the customer base. Testimonials “The training today was excellent. I thought you explained everything clearly and it was great that we actually got to do some hands-on programming and setting limits etc.” (Millar Blinds Group) “Thank you for the training they all thought it was very worthwhile”. (Prodoor) “It was nice to finally meet you in person the other day and be able to get a look around the Ellard factory/offices. In the training course, I found everything was explained clearly and the content was well delivered and even though I’ve had experience setting up the motors before, it was still a really useful day discussing how the hub works and how it can be linked to Alexa as well as learning little things, I didn’t know such as deleting unused channels on the remote etc.” (Vesta Blinds) “Thanks for your time the guys really enjoyed it and got a lot out of it”. (GEZE UK Ltd) “Thank you very much for today, all of our team in attendance today were really impressed with their experience today. We feel that Ellard have all bases covered for our industry and are confident that we could use them as our sole motor supplier in the not-too-distant future, the support so far has been amazing, and we are looking forward to increasing the products that we are able to offer with the help and support from Lee and the guys at Ellard. Thank you for a fun-filled educational day.” (Signature Blinds) To book your training slot, please email Les Potts (Training Co-Ordinator) at training@ellard.co.uk
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