49 THE door industry journal spring 2022 Also online at: www.dijonline.co.uk Industry News The Power of SWS Online Since its launch in 2017, SWS UK’s bespoke online ordering platform, SWS Online, has revolutionised how the business processes orders and communicates with its distributors. With over 2000 individual users and a staggering 100,000 orders processed to date, SWS Online is undoubtedly one of the manufacturer’s biggest triumphs. The custom-built online platform was created for SWS UK’s network of distributors, allowing them to easily access their account 24-hours a day. Designed to simplify the ordering of their comprehensive range of Seceuro products, SWS Online also offers an intuitive quoting system, live order tracking and a library of technical drawings and product documentation. It continues to rise in popularity year on year, with the Lancaster manufacturer reporting that almost 90% of its orders are now received through the online system. During its infancy, the portal was predominantly used by SeceuroDoor distributors who were looking to order from SWS UK’s complex range of industrial shutters. Proving such a success, SWS UK went on to develop the site to include its SeceuroGlide Garage Doors as well as the Seceuro range of shutters and retractable gates. Unsurprisingly, the intuitive and extremely popular system is now home to the industry’s most comprehensive range of products available for online orders and quotations. Constantly evolving, some of the site’s most recent developments include an upgraded dashboard where distributors can easily access live orders, quotations and recent updates from SWS UK. A new and improved Resource Centre has also been created to provide easy access to the company’s latest marketing material, technical documents and price lists. High Praise from SWS UK’s Distributors With most of SWS UK’s customers now using SWS Online to raise orders and quotations, the feedback on the system’s usability has been nothing short of outstanding. One customer stated that ‘it makes life considerably easier’ with another saying that it’s the ‘best online system’ he has ever seen. The option to have multiple users on one account is a welcome feature for some of SWS UK’s larger distributors. One such distributor commented “My staff love it. It’s very quick and easy to use and it gives everyone in my company access to the same information.” The simplicity of online ordering paired with the convenience of 24-hour access is proving to be an attractive feature to SWS UK’s distributors and it’s no surprise that many now describe it as their preferred method of ordering. SWS UK’s Managing Director, Kevin Lindeque said: “As a business, we are extremely proud of the accomplishments we have made with SWS Online. The overall feedback received from our customers has been outstanding and far surpassed our original expectations. Internally we are also benefitting from a more efficient environment thanks to the intelligent developments in SWS Online. We view the site as an extension of the SWS team and are pleased with the level of support it provides our distributors. It’s been exciting watching it grow and extremely rewarding to hear how well it has been received in the market.” For a live demo of SWS Online, contact your Account Manager on 01524 772400.
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