THE door industry journal spring 2022 Domestic Garage Doors Also online at: www.dijonline.co.uk 54 How Can You Showcase Your Installations to Increase Marketing Reach and Generate More Leads? Showcasing your installations is a positive way to increase your marketing reach and generate new leads. Are you maximising your lead generation by promoting your recent installations? Rob Goulty from One Step Marketing ltd discusses how you can promote your installations and increase the number of people that see them. 1. Be Visual – Homeowners are house proud and like to see images that showcase the whole home aesthetic. When taking photos and videos of your recent installation, take a step back and take a picture that includes the entire house and the Garage Door. Take multiple photos in portrait and landscape mode, this will provide more options when designing your social media post and installation case study. 2. Create An Engaging Social Media Post Structure – Create a post structure that is easy to read and highlights key information, including installation area, product information, benefits provided, and your contact details. a. Comment or tag with the area that the installation was carried out in – this will show homeowners the area you cover and will make the post relevant to their current location. b. Provide information about the Garage Door, e.g. RAL colour, manufacturer and door style. You can tag the Garage Door manufacturer in your post to help increase marketing reach – most manufacturers encourage this and will like, share, and comment on the post, boosting your post engagement rate. c. Discuss the benefits that the Garage Door installation provided - Did the homeowner select a new garage door to enhance home aesthetics, improve security or increase thermal insulation? d. Make it easier for homeowners to contact you by publishing your contact information, including telephone number, email address and website. 3. Post at Optimum Times – Increase the number of people that see your social media post by posting in the evening. I find that posting between 6:30 pm and 8 pm on weekdays provides higher reach and engagement. Each company’s page audience is different, so I recommend experimenting with different times. 4. Share to Local Community Groups to Increase Reach – Local Facebook community groups are a great way to reach more customers and promote your business. 5. Post images to Your Google Company Page – When homeowners search for your company or the search term “Garage Doors” on Google, they may see your Google company page. Including images of your recent installations will create an enhanced user experience and could help increase your SEO and Google search rankings. 6. Publish Case Studies on Your Website – Publishing case studies is a great way to promote your product range and increase consumer confidence. Create engaging content that discusses the installation and the benefits provided. Team this content with high-quality images or a video showing how the Garage Door operates. Alongside promoting your product portfolio, highquality case studies can help increase Google rankings. One Step Marketing Ltd offers affordable marketing solutions for businesses large and small. For help with social media, content creation or if you want to understand how a new website could add value to your business and better your google rankings, please speak with Rob by telephoning: 01709 432 041 or email: rob@onestepmarketing.co.uk
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