Domestic Garage Doors 58 THE door industry journal spring 2022 SWS UK Puts End Users First with Investment in Digital Marketing With a reputation for leading the way in design and innovation, it seems that SeceuroGlide Garage Door manufacturer SWS UK is also streets ahead when it comes to digital marketing. The introduction of its SeceuroGlide videos in 2021 is already having a big impact in the garage door industry, and now the leading manufacturer is set to make waves once again with the launch of a brand-new garage door website. Showstopping Website Due to launch this spring, the SeceuroGlide Garage Door website was designed and created by an expert web design agency and SWS UK’s Marketing team. Showcasing the company’s range of roller, sectional and side-sliding garage doors, the stunning new site is aimed 100% at end-users and provides visitors with simple yet informative information on the features and benefits of SeceuroGlide Garage Doors. Clearly laid out pages and simple navigation have been cleverly designed to support the visitor in easily finding the information they are looking for. Or, for visitors who are unsure which garage door, they are looking for, the design has been structured to easily allow customers to explore all options to determine which one most suits their needs. Pioneering Door Designer Perhaps most exciting is the website’s innovative garage door designer. This new tool will help end-users with designing their new SeceuroGlide door. Visitors will be able to upload a photo of their own home to instantly visualise how their new door will look, allowing them to explore the full range of SeceuroGlide Roller, SeceuroGlide Sectional, and SeceuroGlide Vertico finishes, along with options and accessories. Once finished, users can choose to save, share or print their configuration or submit an enquiry to be provided with the details of their nearest approved installer. Seeing is Believing As more and more consumers seek out video demonstrations, the website will be the ideal home for SWS UK’s growing catalogue of product videos. Animated videos of SWS UK’s most popular roller garage doors; the SeceuroGlide Excel and the SeceuroGlide Original are already available, alongside a professionally shot ‘attack’ of the LPCB approved Excel, demonstrating the door’s superior strength versus inferior doors. SWS UK’s distributors have praised the videos, stating that a visual tool has been a ‘game-changer’ in explaining the difference between SeceuroGlide products and cheaper alternatives. Following the success of the videos, SWS UK is in the process of creating digital content across more of its products. A move that can only further prove the manufacturer’s confidence in its superior design and its commitment to quality products. “The new website is a project we’ve been keen to do for some time” comments SWS UK’s Marketing Manager Chloe Wiggins, “SeceuroGlide Garage Doors are a consumer product and consequently have a very different market to our Seceuro range of security products. A dedicated garage door website means we can build the SeceuroGlide brand but also effectively target end-users with tailored content and a user-friendly visitor experience. The website will complement our latest videos to create an effective message which will highlight the SeceuroGlide difference in quality, design, security and choice. It was also important that the site generated quality, qualified leads for our distributors and we’re confident that we’ve achieved this with a seamless process that is integrated into our online and ordering portal – SWS Online”. SWS UK will be contacting distributors shortly with the website’s official launch date. With plans for even more investment in digital marketing, SWS UK is certainly the manufacturer to watch! www.sws.co.uk
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