Also online at: www.dijonline.co.uk 94 THE door industry journal spring 2022 Automated Gates & Barriers Installers Prize Quality and Reliability Tradespeople value quality and reliability over price when it comes to choosing which products to use, according to research by BFT Automation. BFT is well known among installers for its automation products, including swing and sliding gate operators, automatic barriers and bollards. In a survey of automation installers, more than two-thirds of respondents cited the quality of a product as the most important priority when choosing equipment, with factors related to price cited by less than 10%. “Given the rising costs of many of the materials that tradespeople rely on, we might have expected to see price as a driving factor in their choice of equipment – especially when serving cost-conscious customers. But our research shows that installers value quality and reliability above all other priorities,” said Matthew Batson, a Director at BFT. “It stands to reason that it’s worth investing in products that will last, and it’s encouraging that installers recognise the value in turning to products that will do a job well, as part of an overall reflection of their work. After all, if an installer has to revisit a job for repairs, it could reflect badly on them and the service they offer, despite the hard work they put into making a good impression on their customers.” BFT Automation, part of the Somfy Group, is a manufacturer and distributor of entrance automation technology that controls access for people and vehicles in commercial, residential and urban environments. For more information visit: www.bftautomationuk.com Interested in appearing in the Summer Edition? SAVE THESE DEADLINE DATES: Advert Design Advert Booking Advert Artwork 28th June 5th July 10th July 80% of our Advertisers choose our VIP Advertising Packages Our best-selling advertising option - aimed at regular advertisers in return for a minimum three issue commitment - offering inclusive editorial space and a fixed budget-friendly price. These 12month all-inclusive advertising packages cover our printed and digital issues, social media, blog postings and our weekly e-newsletter for little more than the price of a series booking of three adverts, plus the option to pay in 12 easy cash-flow friendly monthly payments. Pricing for our most popular packages is shown below: • Full Page VIP Package - £1,395 per issue or £350 per month • Half Page VIP Package - £975 per issue or £245 per month • One Third Page VIP Package - £775 per issue or £195 per month • Three issues are published each year. Monthly payments are based over 12 months. For full details of everything that is included in each package - see pages 7 and 8 of our media pack at www.dijonline.co.uk . All prices exclude VAT.
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