The RenoMatic sectional doors will be, for the first time, displayed in a Planar Jet black finish alongside a Turquoise blue Slategrain door panel. Hörmann automated sectional garage doors are supplied with Secured by Design as standard, with the doors obtaining the accreditation with no modifications or additions required across the full range of sizes available. For the accreditation to be valid the doors should be installed behind the brickwork and not include any glazing options or external handles. Once fitted the installation will need to be registered with Hörmann to obtain the SBD certification. Operation of all of the doors on the stand will be via remote control hand transmitters and Bluetooth technology using a mobile phone or tablet. David O’Mara, Marketing Manager of Hörmann UK comments: “The FIT show is a really exciting time for Hörmann as it provides us with the ideal opportunity to announce our entry into the composite door market. The Hörmann Truedor range complements our existing range of products, meaning that we can now offer a door for each price point in the market, all backed by the Hörmann guarantee of choice, quality and service. It also allows us to talk garage doors, show our range of the most ‘fitter friendly’ entrance and garage door products available on the market and encourage more installers to expand their product portfolios. “Our new loyalty scheme ‘Hörmann Rewards Fitters’ is a fantastic promotion to reward fitters for installing both our garage doors and entrance doors. It’s basically ‘points make prizes’, the more installations carried out, the more points collected. These can then be redeemed against a selection of tools and accessories – power tools, Makita radios and much more. I would encourage fitters to visit the Hörmann stand to find out more about our fantastic product range and be amongst the first to sign onto our Rewards programme.” To find out more about Hörmann visit www.hormann.co.uk or call 01530 516868. 15 THE door industry journal spring 2023 Also online at: www.dijonline.co.uk Do you want your company to feature in the Door Industry Journal but don’t know what to write? Don’t worry, help is at hand… Martin Sayers at MSCopy is the copywriting partner for the DIJ and is available to write your editorial, marketing and advertising copy. It is his job to write words that drive customers to your door. Martin has over a decade of experience and can produce copy for you based on a simple written brief or telephone interview. If words are failing you then contact Martin Sayers today – call 01223 476286 or email mail@mscopy.co.uk www.mscopy.co.uk Martin Sayers Are you lost for words? This column intends to give you advice on how to improve your marketing communications – websites, emails, brochures etc. As a copywriter, it’s my job to sell with words and I hope you can benefit from my experience. Here’s my latest tip: Ever heard the phrase ‘The proof is in the pudding’? It’s actually a shortened form of an Old English saying, ‘The proof of the pudding is in the eating’, meaning you’ve got to experience something to discover if it’s good or not. And that’s the main reason why marketing is so hard. As, for the most part, you’re asking people to buy something they haven’t experienced before. But there is a way around this. That’s to tell your prospects what others thought about your product or service, as people are more likely to choose something that is popular. So, whenever you get a glowing review – share it, as seeing what others think can make all the difference to a potential buyer. Martin on Marketing
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