customers, and the wider UK market. Comunello’s reputation for quality and advanced technology perfectly complements our current offering, allowing us to provide even more comprehensive solutions.” Comunello’s products, including the renowned EAGLE range of underground actuators and the feature-rich FORT range of sliding gate actuators, are highly regarded for their reliability and cutting-edge features. Furthermore, with Comunello’s complete portfolio - including the LIMIT range of automatic barriers - IN2 Access strengthens its already broad range of access control packages. From controllers to safety measures, and now barrier and gate hardware, customers can benefit from a seamless, all-in-one solution. Together, IN2 Access and Comunello are committed to delivering excellence and innovation to the UK market, setting a new standard for access control solutions. IN2 Access will be releasing updates as this new and exciting collaboration progresses. Federico Castagna, Export Area Manager for Comunello, adds “We are happy to find a great partner in the UK such as IN2 Access. Their knowledge of the market and expertise in the gate and door industry are a perfect fit for our products. We look forward to a successful partnership and bringing the Comunello brand to an even larger audience.” For details, visit www.in2access.co.uk 11 THE door industry journal spring 2024 Also online at: www.dijonline.co.uk Martin Sayers Direct Response Copywriter Are you lost for words? Do you want your company to feature in the Door Industry Journal but don’t know what to write? Don’t worry, help is at hand… Martin Sayers at MSCopy is the copywriting partner for the DIJ and is available to write your editorial, marketing and advertising copy. It is his job to write words that drive customers to your door. Martin has over a decade of experience and can produce copy for you based on a simple written brief or telephone interview. If words are failing you then contact Martin Sayers today – call 01223 476286 or email mail@mscopy.co.uk www.mscopy.co.uk This column intends to give you advice on how to improve your marketing communications – websites, emails, brochures etc. As a copywriter, it’s my job to sell with words and I hope you can benefit from my experience. What does your brand say about your company? That’s an important question to answer, as research shows that a strong and recognisable brand will persuade people to pay more for something identical except for the brand name, to keep buying longer, to forgive mistakes, to put up with price rises etc. And there’s one thing that you need your brand to stand for above all else: Trust. Brand is not about fancy logos, or clever straplines, or expensive ad campaigns. It’s about how you are perceived. And in that respect, trust beats everything. When someone looks at your social media, or your website, or reads one of your emails, you need them to be thinking “I know I can trust this company.” This is the bedrock of brand and something you must think about in all your marketing efforts. Martin on Marketing
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