Also online at: www.dijonline.co.uk 74 THE door industry journal spring 2024 Industrial Doors & Shutters Partnering on a Powerful Product: This spring, the relationship between Ellard in Manchester, UK and JCM Technologies in Barcelona, Spain, takes centre stage, underscoring the dynamic evolution of their strategic partnership. The ongoing commitment to innovation and customer satisfaction has resulted in the creation of Ellard’s flagship control panels for their industrial motors and controls range – the Promax and the Promax+. For Ellard, nurturing robust supplier relationships is not just a business practice but a cornerstone of their enduring success and unwavering business model. The strategic alliance with JCM exemplifies this approach, providing Ellard with the leverage to assert control and introduce exclusive products finely tuned to meet both the company’s exacting standards and the diverse needs of its clientele. This unique collaboration empowers Ellard to navigate the intricate landscape of industrial solutions, ensuring that the Promax and Promax+ not only adhere to the company’s stringent quality benchmarks but also embody the pinnacle of reliability. This is achieved by harnessing the wealth of experience and expertise that JCM brings to the table in the realms of manufacturing and electronics. In essence, the partnership is a testament to Ellard’s dedication to delivering cuttingedge products that seamlessly blend innovation, quality, and the assurance of JCM’s proven track record. In partnership, JCM and Ellard successfully introduced the Promax to the market, a highly versatile control panel designed to accommodate mechanical or digital limit position control, specifically tailored for KOSTAL or Elektromaten encoders. The Promax distinguishes itself as an exceptional control solution, boasting a robust 700mA output capable of powering ancillary devices such as photocells, safety edges, radar systems, wireless receivers, and more. Its extensive range of options positions the Promax as an incredibly customisable solution suitable for diverse settings and applications. Furthermore, the panel incorporates inputs for various switching devices, including partial or full opening and stop contacts. Building on the triumph of the Promax, Ellard's technical team collaborated with JCM to develop the next evolutionary step – the Promax+. This superior iteration aims to instil confidence and quality by introducing a userfriendly digital display that prioritises simplicity for both users and installers. This innovative feature allows users to gain comprehensive insights into the panel's diagnostics without the need to open it up, marking a significant Ellard and JCM speak about the collaboration that created the Promax and the Promax+.
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