Door Industry Journal - Summer 2012

Also online at: www.dijonline.co.uk garage doors THE SHOW SEASON IS IN FULL SWING! If customers are slow in coming to you, perhaps it’s time to go see them. Garage Door Systems (GDS) has recently unveiled the latest addition to their fleet of five custom built mobile showrooms designed to display their sectional and roller doors in style. The units feature four doors and openers that function exactly as they would in your customers’ home. Also, these mobile showrooms are equipped with interchangeable signage, so their local Specialist effectively has a customised display to help build their brand. Mark McEvoy of GDS explains the appeal: “Many people in our industry would say that you can’t create demand for garage doors, but we’ve seen firsthand that this isn’t true. Whenever you can interact with a large group of people and have a range of doors and automation that they have never seen before, the interest builds... once you have them interested, they wonder why they didn’t change their door or have an opener installed years ago. A very big part of what we do is to help build our customer’s local brand as THE door expert. A six metre mobile showroom kitted out with lighting, canopy and seating does wonders for their image. The customised signage lets everyone at the show know exactly who they should be talking to about garage doors. Shows will always be an important part of the coop marketing programs we put in place with customers.” If you would like more sales enquiries feel free to ring GDS on 08702 423242, email paul.mcadoo@gdsdoors.eu or visit www.gdsdoors.eu