Door Industry Journal - Summer 2014

Also online at: www.dijonline.co.uk industry news 17 THE door industry journal summer 2014 HÖRMANN AT THE NATIONAL SELFBUILD CENTRE Hörmann has established a new permanent exhibit at the National Selfbuild and Renovation Centre (NSBRC) in Swindon. The facilities will be available for meetings and product presentations, as well as for giving trade partners the opportunity to visit with their customers to see the products on display. The NSBRC visitor centre is the only one of its kind in Europe. It has been established to be a centre of excellence to facilitate the growth of the residential construction and improve the way houses are built in the UK. There is no charge to visit the centre and access the information and advice services, however you do need to book in advance. The centre provides a unique resource for consumers, industry professionals, construction students, media and trades people alike. The centre has welcomed over 200,000 visitors from all across the UK since it first opened in 2007. Hörmann products on display include sectional and RollMatic garage doors the new ThermoCarbon and ThermoSafe aluminium entrance doors and the steel faced ThermoPro Plus entrance door. For more information on the centre and the marketing support that Hörmann is providing contact the marketing team on 01530 516888 or email on info@Hormann.co.uk. HÖRMANN LAUNCHES NEW TRUCK LIVERY Hörmann has launched new livery for its fleet of trucks, highlighting the quality engineering of its products. The new design uses the strapline ‘When it matters, the doors are Hörmann’ alongside images of scenarios where the market leader’s products are installed. A fire station emphasises the speed, safety and reliability offered by the company’s industrial doors, while an exclusive home and garage suggest design quality, style and break-in resistance. With trucks travelling up and down the country, the new livery will be seen by hundreds of motorists every day, reinforcing the link between the Hörmann brand name and its high-quality engineering. David O’Mara, marketing manager at Hörmann (UK) Ltd, commented: “Hörmann is a well-respected brand within both the garage door and industrial door industries, and the UK business is continuing to grow. With this in mind, we are now looking to increase overall brand awareness and the new livery was an obvious choice.” With perimeter advertising of televised football matches already impacting awareness of the brand, the new livery visually links the company’s products to the name. Further marketing initiatives will help to strengthen this link and help to promote the brand to consumers. FORMAL APOLOGY “The Spring edition of The Door Industry Journal included an article titled, “Are Steel Doors About to Come of Age?” which included information supplied to Allegion by Mr Tony Fitzpatrick, a consultant to the Door and Hardware Federation. We offer our apologies to Mr Fitzpatrick who should have been credited with joint-authorship of the article and we are happy to correct the impression that the author was solely an employee of Allegion.” Allegion