Door Industry Journal - Summer 2015
Also online at: www.dijonline.co.uk industrial doors feature 46 THE door industry journal summer 2015 Hörmann Commercial Case Study: Nike Performance Fitting Centre in full swing thanks to Hörmann In July 2014, Nike Golf opened the doors to its first ever Performance Fitting Centre at Archerfield Links, on Scotland’s golf coast in East Lothian. Built with ‘the athlete in every golfer’ in mind, the facility, which is a world first for Nike Golf, allows any player to maximise their potential by experiencing the very best in golf club fitting. As well as receiving the same attention to detail as Nike Golf Tour athletes, customers are offered complete game analysis using the latest video, radar and ultrasound technologies. These will help map key data parameters including golf swing, ball speed, attack angle and ball-flight paths, allowing a more efficient training programme to be created. Players will also have the opportunity to receive coaching from Archerfield’s elite team, which includes former Ryder Cup player Andrew Coltart, leading European Tour coach Gary Nicol and PGA Professional Alistair Brown. The decision of where to develop such a high-profile facility was not one that Nike Golf took lightly. The global company searched for more than four years to find the ideal location. With this honour being bestowed upon Archerfield, it did not want to disappoint, and set about designing the perfect centre. Archerfield’s main concern was that the new building had to fit in with the existing estate. With the facility being overlooked by the Club House and located next to the beautifully rustic spa building, the centre would have to be both functional and aesthetically pleasing. With the three performance fitting bays being the focal point of the facility, the doors for each of these pods were a crucial part of the design. After a recommendation from Head Office, Archerfield was introduced to Brian Gargaro at Industrial Doors Scotland (IDS) who was very positive about the proposed venture and provided Archerfield with options that met all of the necessary requirements. In keeping with the rustic appearance of the surrounding buildings, which are predominantly
Made with FlippingBook
RkJQdWJsaXNoZXIy Mzg2Nzk=