Door Industry Journal - Summer 2016

Also online at: www.dijonline.co.uk 80 THE door industry journal summer 2016 powered gates EasyGates Increase ASO Safety Edge Product Range Easygates, Nationwide electric gate & garage door automation, access control and safety supplier has increased the range of ASO safety edge products they offer. The SENTIR Edge 15.25 is now available to buy online or over the phone. The SENTIR Edge 15.25 is part of the KS 4 Plug ‘N’ Sense range, a self-locking end cap which, when fitted produces a minimum of an IP65 rating. There is no requirement for additional glue or sealant which enables the installer to assemble quickly and easily. Benefits of the SENTIR Edge 15.25 include the slim nature of the profile, meaning it can be used in areas other profiles may not fit or aesthetically suite. This smaller system is ideal for the garage door and roller shutter door market. The newly designed inner chamber has proved to yield much better reaction times in comparison to its predecessors and allows installers to choose a smaller profile over larger options which may offer better function and cost effectiveness. Managing Director of Easygates, Tony Daniels-Gooding said: “We are very pleased to announce the addition of this newly produced profile as it will open new doors to installers who prefer self-assembled material that can reduce time manufacturing. We envisage this will be a successful product within the ASO SENTIR profiles. “We have been ASO Safety Solutions UK competence partners for a number of years and pride ourselves on supplying a number of core safety products to the marketplace.” www.easygatesdirect.co.uk BFT COMBINING FORCES WITH CUSTOMERS FOR JOINT MARKETING CAMPAIGNS BFT Automation UK has welcomed new Marketing Manager Emily Thompson to create a customer-centric marketing strategy for UK and Ireland. New to the industry, Emily has a strong background in software and IT marketing with a passion for online marketing. Emily commented: “I must say a warm thank you to those of our customers who have helped me in my induction to the industry. Other industry professionals such as Nick Perkins at the DHF and our partners at AES have been a fantastic help.” As a primarily sales orientated industry, marketing has never been key in Access Automation. This appears to be changing within the manufacturers, distributors and installers and BFT is opening its door to their customers who would like support. Emily continued: “I believe that marketing should be customer-centric. All businesses should put the customer at their core, but it’s particularly relevant in this industry where our customers’ success ultimately aids that of our own. As such, we are inviting all of our customers to speak to us about potential joint marketing opportunities, including social campaigns, case studies, joint editorial, lead generation and support for exhibitions.” “Since the demise of the Yellow Pages that landed on the doorstep of every household in the UK, our customers have been forced to consider online marketing in order to win jobs and expand their businesses. I am here to offer our customers help and advice on websites, search engine optimisation and online advertising. If I can help, I will!” For more information, Emily can be contacted on doorindustry@bft.co.uk or 0800 32 88 198.