Door Industry Journal - Summer 2019

Also online at: www.dijonline.co.uk 24 THE door industry journal summer 2019 Industry News Going the Extra Mile… at the FIT Show 2019 Following its launch at FIT Show 2019 on 21st May, ‘The 2CV Challenge’ has already gained international interest and celebrity support. The charity road trip for dementia charities is being attempted by JD (UK) and Alutech Systems MD, Steve Hudson, and the classic Citroen 2CV car on their stand F25 caught the attention of most visitors passing by. Since then, companies from around the industry and globe have been pledging their support. The 2CV ‘stress car’ also appeared in several celebrity selfies and became a popular giveaway at the show, with many visitors making a special trip to the stand to grab one. Kicking off day one of the 3-day event dedicated event for the window, door, flat glass, and components market, Steve opened the seminar programme in the Discovery Theatre with colleague Dan Holt, MD of Boss Digital. Their Sales & Marketing Masterclass for Fabricators was well attended. The audience grew as visitors filtered into the NEC on the first day, with passers by stopping to listen soon taking a seat as Steve and Dan gave practical advice to fabricators on effective marketing strategy. Steve said: “In every business, we will do pretty much anything to make sure the client gets what it is that they need and that’s my underlining principle of anything in life. If you’re going to do it, go and do it really, really well… ‘The 2CV Challenge’ is me personally going that extra mile to raise a lot of money for charity. The goal is to raise over £100,000 for dementia charities.” The JD (UK) and Alutech Systems stand was bouncing with visitors, manned by representatives from the UK systems and garage door business, with additional support from Team 2CV’ from JD (UK) & Alutech Systems with ‘Flo’ Becky from JD (UK) marketing with George Clarke from Channel 4’s Amazing Spaces JD (UK) MD, Steve Hudson, launches ‘The 2CV Challenge’ at FIT Show seminar