Door Industry Journal - Summer 2020

Also online at: www.dijonline.co.uk 54 THE door industry journal summer 2020 Domestic Garage Doors High Speed Cedar Doors from Woodrite – Just 2-3 Weeks Delivery! Long lead-times unsettle the consumer As garage door professionals, we know that product lead times affect the closing of a sale. “hmmmm, is there another product that can be fitted sooner?” Longer lead times introduce consumer hesitation in today’s “order today, deliver tomorrow” culture. Is a garage door any different? At the ‘distress purchase’ level when customers ‘need a door now!’ , or the lowest price is the only driver, probably not…. …At the premium end of the market consumers are prepared to wait for their custom-built garage door but are often surprised at the length of the lead time quoted. Timber doors are a definite choice – if a customer wants the natural beauty of timber, only timber will do, but keeping a customer waiting means the Garage Door Specialist also has to wait to install the door and wait to get paid… How to be quicker? How do you reduce the lead time on a hand built timber garage door? You can either fill your factory with joiners or build doors more efficiently. Cedar Panel-built doors are Woodrite’s answer to an efficient production process that doesn’t compromise on quality. Panel-build employs a timber door panel that is mounted into a steel chassis or onto an aluminium sub-frame giving the door it’s strength. Because the chassis provides the strength, the panel is lighter and faster to build. The same lovely joinery, just quicker! No visible chassis, just glorious timber The looks of timber doors are often compromised by the chassis being visible from the front of a door “I’m paying for beautiful wood, why does it have to have that ugly metal edge?” Woodrite’s panel build doors make no such compromise on aesthetics - the door panel cloaks the chassis or sub-frame, so, from the front, all you see is edge-to-edge timber with no visible chassis, a feature unique to Woodrite. Which doors are available panel build? Woodrite’s Cedar Somerset and Buckingham ranges are exclusively panel- build and available in 2-3 weeks. Oak Monmouth are also exclusively panel-build, whilst the Idigbo Warwick and Accoya Thetford ranges have the option for panel-build. Please contact Woodrite for lead times on Monmouth, Warwick and Thetford doors. Sam McCarthy, Woodrite’s General Manager commented: “We have wonderful joinery skills at Woodrite, and these are showcased to their full on our solid-built timber doors. Deep rails and a door that looks as good from the inside as it does outside, but it takes time. To meet the needs of a market that needs quicker delivery, cedar panel-built doors are the perfect solution with just a 2-3-week lead time. Customers don’t have to compromise, they are guaranteed Woodrite quality only quicker!” Contact Sam McCarthy at Woodrite on 01280 841010 for details of the Woodrite cedar panel-built ranges! Chassis to the back, just beautiful timber to the front!