Door Industry Journal - Summer 2021

This session also includes an outline of the risk assessment criteria needed to be undertaken by specifiers or installers based on the type of door selected, its location, potential hazards and their corresponding safeguards. The second session, Risk Assessment – a guide to BS 7036-0:2014, looks into this in more detail. It identifies the reason for BS 7036-0:2014 and how it establishes safety through compliance, considers types of people who might use the doors and their levels of vulnerability. This assessment includes considerations around: • identification of hazards • the probability of harm being caused • the severity of harm • solutions to address identified risks. Darren Hyde, ADSA’s Technical Manager, said that the sessions were aimed at a variety of different people across the industry – but especially those in non- technical roles. Said Darren: “We want to widen out opportunities for training across everyone working for our member organisations, be they manufacturers, installers, distributors or service organisations, including those who carry out professional or administrative roles. “It is only by extending a knowledge of industry requirements that we can heighten awareness of expected safety and quality requirements and the responsibilities of our sector and those of developers, landlords and their tenants,” he said. Further Bite-sized sessions are being developed for later this year and the start of 2022. Their delivery is part of ADSA’s drive to provide training and development opportunities for all. During the first six months of the year, more than 12 sessions were delivered which were attended by more than 120 people. For more information email: technical@adsa.org.uk 13 THE door industry journal summer 2021 Also online at: www.dijonline.co.uk Do you want your company to feature in the Door Industry Journal but don’t know what to write? Don’t worry, help is at hand… Martin Sayers at MSCopy is the copywriting partner for the DIJ and is available to write your editorial, marketing and advertising copy. It is his job to write words that drive customers to your door. Martin has over a decade of experience and can produce copy for you based on a simple written brief or telephone interview. If words are failing you then contact Martin Sayers today – call 01223 476286 or email mail@mscopy.co.uk www.mscopy.co.uk Martin Sayers Are you lost for words? The intention of this column is to give you advice on how to improve your marketing communications – websites, emails, brochures etc. As a copywriter, It’s my job to sell with words and I hope you can benefit from my experience. Here’s my latest tip: There is a truth about marketing - and specifically, copywriting - that many find hard to accept and that attitude costs them dear. I’m talking about this simple fact: most copy is too short. Tell people that and they often blabber about short attention spans and how people don’t want to read long, boring emails, websites and landing pages. True. But the key word there is boring, not long. Make it interesting and they will read. But, say the blabberers, surely if it’s interesting and short then more people will read it? Again, true. But, with short copy you almost always miss out something vital -so they may read, but they don’t act. For your copy to succeed, you need to list every reason to buy, and overcome every possible objection. You should do that as briefly as possible. But, whether it takes 100 words or 10,000 – you’ve got to do it. Only then is your job done. Martin on Marketing