Door Industry Journal - Summer 2021

Also online at: www.dijonline.co.uk 32 THE door industry journal summer 2021 Industry News SWR Trade Spares Rebrands their Business Supported by a Commitment to ‘Go Beyond’ The past year has been a difficult one for UK businesses. Whether it’s the current pandemic and its effects on supply chains or the ongoing import challenges posed by Brexit, there’s no doubt that companies all over the country have felt the strain. Like everyone else, SWR Trade Spares has felt the impact. Despite this, and thanks to the hard work of all staff and the loyalty of our customers, the company has managed to weather the storm and grow from strength to strength. SWR has managed to grow this year by an impressive 25% - supported by increased stock holdings and an ever- expanding product range, SWR continues to invest in new and patterned parts. The team has expanded too, with new recruits in the marketing, sales and stock departments. One of the most influential areas has been online, where SWR is constantly evolving. Updates to the website have made ordering products easier, while investment in new tech such as the mobile app, has supported our customers in the ‘switch to digital’. The continuous strive for improvement has also led to extensive discussions across the entire business regarding the SWR brand itself. The conclusion was simple and ultimately a reflection of the company’s original intentions when it was first established 30 years ago. James Munnelly, Managing Director at SWR, said: “We concluded that our brand is built around people. Our people, our customers’ people, and the people in our local community. We go beyond to make sure that everything we do honours that tradition. “We never sell spare parts directly to end consumers, so you won’t find us competing with our customers by selling garage door spare parts on Amazon, eBay, or any other online marketplace. Our focus has always been helping our customers and their businesses”. To support the rebranding and to prove that ‘We Go Beyond’ is not just an empty slogan, SWR has put together some special announcements for their customers: Win a DEWALT Tool Kit worth £800! Customers will be given the chance to win a premium DEWALT 6-Piece Cordless Power Tool Kit . Simply place an order online or via the app before 30/09/21 to be automatically put into the draw. SWR will choose the winner at random on their Facebook page on 01/10/21 at 11:30 am . So make sure you’re following their Facebook page to get the notification when they go live! Website Updates and New Catalogue SWR will be updating the website and app to feature the new branding, before releasing the latest Trade Spares catalogue, which will come with a few extra surprises. And, Coming Soon, A rewards scheme SWR is also working on a new scheme that rewards loyal customers with bigger savings. Customers can earn ‘Beyond Points’, which can then be exchanged for discounts on future orders. Stay tuned for more details very soon. James explained: “The past year has gone very well for SWR and, with lockdown easing, we’re now excited at what the future brings. The new branding indicates our commitment to continuous growth and refusal to remain stagnant. It’s definitely a sign of things to come”. For more information visit www.swrtradespares.com or call 01442 219611