Door Industry Journal - Summer 2021

THE door industry journal summer 2021 Domestic Garage Doors Also online at: www.dijonline.co.uk 48 Time For Change – Introducing Novoferm’s New MD, Robin Baker With the arrival of Robin Baker, Novoferm is about to see a massive shake-up that’ll set the company on a new path. As the business enters a new era, we take a look at Robin’s vision below and what it’ll mean for customers and employees. Robin’s role is as UK Group MD for Novoferm along with its UK based subsidiaries, Novoferm UK, Robust, Horton Automatics, and the Domestic Garage Door Division. His involvement with Novoferm came about because of his genuine passion for the industry. It was his choice and hard work that put him where he is right now. And now that Robin is precisely where he needs to be, he’s made it clear that it’s time for a change. Robin’s many years of experience, combined with his unique leadership style, will be the driving force of this change in the coming weeks and months. Novoferm’s Visionary Upon assuming his current position, Robin immediately set about putting forward his vision of a newly reimagined Novoferm. Underpinning this vision are four core values – Safety, Profitability, Business/ Sense of Direction, and Good Staff Relations. Robin’s goal is to make the industry and Novoferm safer while ensuring the company is profitable, something Robin feels companies shouldn’t shy away from. To do this, he’s brought his unique leadership style to the table, hoping to create a great staff culture while creating a clearer sense of direction for the whole business. By building in more core services, Robin wishes to focus more on widening market appeal to include industrial doors while still holding to the company’s current offerings. An Investment in Novoferm’s Future To make all this a reality, Novoferm is set to invest half a million pounds in the fabrication side of the business, specifically in machinery, storage, and packaging. The aim is to improve build quality, capacity, and standardisation (ensuring consistent build quality). With this investment, Novoferm will be perfectly positioned to provide customers superb lead times, ensuring a fast turnaround unmatched by its competitors. And customers won’t have to accept a compromise in quality or reliability as Novoferm will be able to maintain exceptional standards across the board. The Employees Are Our Future Many great leaders have embraced the idea that the happiness and well-being of employees must come first. If you look after your employees, they’ll, in turn, look after your customers. Robin’s proudest career moments have always been about coaching and developing individuals and seeing the value they can, in turn, bring to the business. Robin is invested in his team, adopting a leadership style focused on nurturing employee development and happiness. Only by having a solid and motivated team can Novoferm become a more forward-thinking and successful company. As such, Robin seeks to encourage innovation and engagement among employees by building a staff culture through coaching, training, development, and incentivisation. A Holistic Approach Robin wants customers to feel valued, which is reinforced by the appointment of Novoferm’s new Customer Service Manager, Alison Jarrett. By improving safety and establishing a clear sense of direction, the hope is that employees will feel more appreciated. And employees that feel valued are better able to care for Novoferm’s customers, in turn boosting the business’s profitability. Only through a holistic approach can Novoferm become the mass supplier of choice for customers everywhere. Your Doors our Passion Novoferm is a member of the Sanwa Shutter family, one of the largest European manufacturers of automated garage door systems, supplying high quality, reliable and innovative products, through a global network and thousands of Approved Distribution Partners. Founded in 1955 and now manufacturing today in Western Europe and Asia the group distributes its products in many countries. Sanwa Group provides everything from garage doors, industrial doors, door and gate automation systems, roller shutters, shopfront entrances as well as steel hinged doors and frames for fire protection, security and personal access.