manufacturing facility in 2021. Commenting on why Strongdor was chosen for the award the judges commented: “Strongdor are bold and brave, committing significant investments to home-based manufacturing and their people and skills. They are paying off.” Event founder Richard Slater, also the publisher of Lancashire Business View magazine, said: “The Red Rose Awards, now in its twelfth year, are very hotly contested, so Strongdor should be very proud that they have seen off all the competition to win this award!” Strongdor is a manufacturer of custom-made steel doors, produced in their 44,500 Sq Ft purpose-built factory in Morecambe. Proud to manufacture their products in Britain, they are committed to maintaining their reputation for high-quality British manufactured steel doors. As part of Strongdor’s commitment to transparency, they have opened up their factory in a 360-degree virtual factory tour, available on their website. Enabling customers to navigate around the factory to go behind the scenes and watch how and where their doors are made. For further information visit www.strongdor.com or www.redroseawards.co.uk 17 THE door industry journal summer 2022 Also online at: www.dijonline.co.uk Do you want your company to feature in the Door Industry Journal but don’t know what to write? Don’t worry, help is at hand… Martin Sayers at MSCopy is the copywriting partner for the DIJ and is available to write your editorial, marketing and advertising copy. It is his job to write words that drive customers to your door. Martin has over a decade of experience and can produce copy for you based on a simple written brief or telephone interview. If words are failing you then contact Martin Sayers today – call 01223 476286 or email mail@mscopy.co.uk www.mscopy.co.uk Martin Sayers Are you lost for words? The intention of this column is to give you advice on how to improve your marketing communications – websites, emails, brochures etc. As a copywriter, It’s my job to sell with words and I hope you can benefit from my experience. Here’s my latest tip: Here’s my latest tip: Before you write any marketing material, you must remind yourself that nobody has the slightest desire to read what you’re about to write. It may seem harsh, but it’s true. Absolutely no-one wakes up in the morning with a desire to read a marketing email, sales letter, landing page, Facebook ad, website or anything else that’s there to sell. Fact is, people have better and more important things to do – work has to be done, children need looking after, dogs must be walked, food has to be cooked etc etc. Taking the time to read your marketing literature comes very far down this list of priorities. What you write must cut through all the clutter and chatter in someone’s life. So, before you prepare your marketing, think hard about what your customer wants to hear. Martin on Marketing
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