A New Technical Manager Joins the ARRONE Team Robert Mottram has recently joined the ARRONE team as a technical manager. Rob has more than 9 years of experience working within the door industry. He joins HOPPE from steel door manufacturer Robust UK where he was a research and development manager. “My new role is focused on product performance and ensuring all firerated ARRONE products have upto-date fire test evidence to support certificates,” explains Rob. I have a lot of experience with fire doors and the associated hardware. In my previous role, I was involved in the preparation for the regulations that came into force in November 2019 regarding the CE marking of fire-rated external doorsets. I’ll be working closely with test labs and independent third-party certification schemes, such as Certifire, as well as with door manufacturers to ensure we have the right hardware and test evidence for use with their products. I’m incredibly passionate about training and development so it’s great to be part of an organisation and team that is equally committed. I am part of the Guild of Architectural Ironmongers’ (GAI) education committee and I’m currently doing the GAI Diploma in door systems having completed my Certificate in Architectural Hardware in 2020.” Based in Wolverhampton, HOPPE (UK) Ltd is a market leader in door and window hardware. As a member of the HOPPE Group, HOPPE (UK) provides architectural hardware products that have been tested to meet the most stringent European and British standards. www.hoppe.co.uk 13 THE door industry journal summer 2023 Also online at: www.dijonline.co.uk Do you want your company to feature in the Door Industry Journal but don’t know what to write? Don’t worry, help is at hand… Martin Sayers at MSCopy is the copywriting partner for the DIJ and is available to write your editorial, marketing and advertising copy. It is his job to write words that drive customers to your door. Martin has over a decade of experience and can produce copy for you based on a simple written brief or telephone interview. If words are failing you then contact Martin Sayers today – call 01223 476286 or email mail@mscopy.co.uk www.mscopy.co.uk Martin Sayers Are you lost for words? This column intends to give you advice on how to improve your marketing communications – websites, emails, brochures etc. As a copywriter, it’s my job to sell with words and I hope you can benefit from my experience. Here’s a marketing mistake that bedevils so many firms: They don’t email their clients and prospects enough. This mistake is usually made as firms are worried about what to say - and don’t want to bore their audience and have people unsubscribe. But there’s a way around that: You have to send emails that revolve around the hopes, worries and interests of your audience. When you know that (which to an extent you already do, or you wouldn’t have a business) you have plenty of material for emails. Write about what will help, entertain, or inform your audience and link it to what you sell. Do that and you keep your customers happy and unsubscribes to a bare minimum. Martin on Marketing
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