at discounted prices on the new site. Customers with credit accounts will also have the option to purchase using their credit or pay with a credit card as normal – another highly requested feature. “The main retail website will remain available for our end-user customers,” Derek noted. “While many of our trade customers currently use the main site, we anticipate they will transition to the trade website to take advantage of their trade discounts, especially as we continue to enhance it with more products and B2B features.” During the rollout phase, both new and existing customers are encouraged to contact IN2 Access for their trade website login, which is separate from their main website credentials. To apply for a trade login, visit www.in2accesstrade.co.uk , email sales@in2access.co.uk , or call 01691 655150. 13 THE door industry journal summer 2024 Also online at: www.dijonline.co.uk Martin Sayers Direct Response Copywriter Are you lost for words? Do you want your company to feature in the Door Industry Journal but don’t know what to write? Don’t worry, help is at hand… Martin Sayers at MSCopy is the copywriting partner for the DIJ and is available to write your editorial, marketing and advertising copy. It is his job to write words that drive customers to your door. Martin has over a decade of experience and can produce copy for you based on a simple written brief or telephone interview. If words are failing you then contact Martin Sayers today – call 01223 476286 or email mail@mscopy.co.uk www.mscopy.co.uk This column intends to give you advice on how to improve your marketing communications – websites, emails, brochures etc. As a copywriter, it’s my job to sell with words and I hope you can benefit from my experience. If you send marketing emails, then here’s a way to make them better: Before you send anything, read it through as if you’re the recipient, not the sender. And when you do, concentrate on two things: • Does the subject line and opening make me want to read on? • Does this email make me want to do what’s being asked? If the answer to either of these is no, you have work to do. And if it’s a particularly important email, I suggest you send it to yourself. Then wait a day or two before you open and read it. Then look at it through the eyes of the person or people you’re sending to. Remember that, with any email, you must write something your audience wants or needs to hear. Martin on Marketing
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