Also online at: www.dijonline.co.uk 6 THE door industry journal summer 2024 Industry News Chamberlain Doors - 50 Years of Innovation to Look Back on, Fifty Years Ahead! A keen eye for detail… The early years saw a focus on the supply and installation of garage doors in the North-West of England. Roy’s unwavering commitment to quality and a keen eye for detail quickly earned the Company a reputation for excellence and built a platform for expansion. Henry Ford is reputed to have said: “If I had asked people what they wanted, they would have said faster horses.” Customers can explain a problem - wanting to get somewhere faster - but not the ideal solution. Picking up on the nascent demand for alternatives to the traditional garage door, Roy’s entrepreneurial spirit kicked in and the decades that followed saw innovation-led growth. I didn’t know Chamberlain were first to do that! The eighties saw roller garage doors first introduced to the UK by Chamberlain from B&D Australia. Chamberlain was the first major importer of garage door automation from Mexico, forming a long-standing relationship with the now world’s no.1 in garage door automation, Chamberlain LiftMaster (no connection other than a shared name!). Chamberlain was first too with the introduction of new materials such as timber and GRP that further broadened their market reach. The nineties saw the first sectional doors land through a partnership with Martin Door USA. Chamberlain’s marketing of garage doors was also first to see TV advertising matched with the celebrity of the day, Larry Grayson and his classically appropriate catchphrase ‘Shut that door!’ One more first saw Chamberlain as a founding member of the Association of Garage Door Specialists, which has since become part of the Door & Hardware Federation, the Door Industry’s highly respected trade body. This series of remarkable first’s weren’t without risk – but Chamberlain’s and Roy’s vision have ultimately shaped the industry we see today. Simple to say, hard to do… In 1974, Chamberlain Doors began. It was shaped by the values of its founder, Roy Chamberlain; integrity, entrepreneurship and innovation.....all principles to facilitate the objective of delivering customer satisfaction. Simple to say but hard to do, yet the industry, customer and competitor alike, has acknowledged Chamberlain’s remarkable success story has been achieved by making good on this commitment to its customers. Chamberlain Doors’ Blackrod site was acquired in 1975 A remarkable sequence of firsts that shaped the Garage Door Industry ROLLER GARAGE DOORS GARAGE DOOR AUTOMATION SECTIONAL GARAGE DOORS
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