Door Industry Journal - Winter 2015

Also online at: www.dijonline.co.uk 24 THE door industry journal winter 2015 industry news SMART NEW LIVERY FOR SECUREFAST PRODUCTS Responding to customer’s preference for branded products, Securefast plc has announced a roll out programme with the launch of a smart new packaging livery that will include the company’s most popular products. With a reputation for high quality and reliability, the Securefast brand is rapidly becoming a benchmark name that customer’s both recognise and request. The new branded packaging will include complete contact details together with product labelling to indicate, where applicable, product standards, certification and testing information. The move to branded boxes is the result of extensive customer research, which indicated that plain unbranded boxes gave both the customer and end user the perception that the product may not be of the highest quality and that the product may not originate from a responsible or easily identifiable company. Announcing the launch of the new packaging, Group Managing Director Duncan Crawley commented: “We recognise that brand awareness is one of the most valuable assets for any company. At Securefast we have a proactive marketing programme that includes continuously updated literature, new product advertising and promotion, e- commerce web site and social media interaction with both Facebook and Linkedin. Our primary goal is to provide our customers with the assurance that the Securefast brand is the name to trust for high quality products, fully supported by continuous of product testing and comprehensive technical services that we believe is unrivalled in the market”. The new packaging includes, Access Control Kits, Electro-Magnetic Locks, Mechanical Digital Locks, Cylinders, Lock Cases, Panic Hardware, PinGuard Weather Shields and the latest fire rated Shear Magnetic Locks. RECEIVE YOUR COPY OF THE NEW ALUROLL BUYER’S GUIDE AND PRICE LIST Aluroll are pleased to announce the launch of their Buyer’s Guide and Price List. The new guide is a must-have for existing and potential customers of their aluminium, steel and fire shutters or roller garage doors. The guide includes updated price lists which make getting a quotation easier than ever before, along with key facts and technical data for each product. Readers can also check out important details about delivery, the insurance approved Loss Prevention Certification Board (LPCB) range and a handy guide to purchasing shutters. To receive your free copy, visit www.aluroll.co.uk and leave a message. SWS UK WELCOMES NEW SOUTH EAST REGIONAL SALES MANAGER Richard Parratt joins the SWS UK team at a very exciting time and with a wealth of knowledge and experience. Having worked in the door industry for over 20 years Richard is well placed to look after our Southern territory and can draw on his vast pool of skills, knowledge and experience to ensure you receive the highest service, expertise and care possible. Richard started with SWS UK at the beginning of September, he is based in Orpington, Kent and is contactable on richard.parratt@swsuk.co.uk and 07713 644600. SWS UK would also like to wish Andrew Levick, who Richard replaces, all the best for the future and thank him for his valued contribution over the last 5 years.