Door Industry Journal - Winter 2015

Also online at: www.dijonline.co.uk 8 THE door industry journal winter 2015 industry news Do you want your company to feature in the Door Industry Journal but don’t know what to write? Don’t worry, help is at hand… Martin Sayers at MSCopy is the copywriting partner for the DIJ and is available to write your editorial, marketing and advertising copy. It is his job to write words that drive customers to your door. Martin has over a decade of experience and can produce copy for you based on a simple written brief or telephone interview. If words are failing you then contact Martin Sayers today – call 01223 476286 or email mail@mscopy.co.uk www.mscopy.co.uk Martin Sayers Are you lost for words? BIRKDALE EXPAND INTO HIGH END BICYCLE PRODUCTION Building on our successful principles of control, design, quality, customer service and short lead time UK production Birkdale have recently expanded the manufacturing division in a partnership with Scunthorpe based Paragon Cycles. The partnership gave them immediate access to over 30 years of experience in cycle design and manufacturing which has recently culminated in high end bicycle production returning to Scunthorpe. Commenting on the new partnership, Simon Sturman MD of Birkdale said: “The Birkdale/Paragon collaboration gave us the luxury of our own in-house development and procurement team and access to ethically sourced quality high end components. With the experience we have brought on board and this exciting new product line-up we have been actively looking for sponsorship opportunities. “During this year we have been developing our Birkdale bikes with a few riders from a Spanish Pro Team. The models have been developed, tested and tuned in accordance with their comments and we are now delighted to be sponsors of Spanish Giminez Ganga’s Team Saxun. “Sponsoring a professional cycling team is an exciting time for Birkdale made even more positive by supplying our own Birkdale bikes to the team. It is an added responsibility but we are confident in all of our products and their performance and look forward to this year’s racing calendar. “We also have a limited amount of race replica bikes and aim to support our current dealer base by using the products by way of a loyalty program with preferential pricing. “With a strategy for expansion and diversification over the next five years we have ambitions to expand into several new product sectors. Birkdale bikes is the first exciting stage in our plan”. For further information please call 01724 781634 or e-mail david@birkdale.co.uk