Door Industry Journal - Winter 2016

60 THE door industry journal winter 2016 Also online at: www.dijonline.co.uk garage doors ALUROLL UNVEIL SECUREROLL® BRANDING FOR ROLLER GARAGE DOORS Aluroll’s roller garage doors have undergone a makeover. Whilst before they followed the same branding as the security shutters, they now have their own SecureRoll identity. All marketing materials, including customer-facing brochures, now carry the new SecureRoll logo and modern yellow and grey colour scheme. This means the focus of the garage door range has shifted away from the manufacturer, and is now more in favour of the customer. Initial research shows installers are excited by the move, particularly the opportunity it brings to promote the products as their own. The great new look emphasises the products’ existing security, strength and high build quality, and makes these messages clearer to end users. The SecureRoll brand also brings exciting opportunities regarding expanding the range in the future. The roller garage doors themselves are not changing. Customers will receive the same great product as before, with the same Classic, Compact and Elite names for convenience. The only difference will be the fact that Aluroll is no longer as prominent alongside these product names, as SecureRoll takes its place. Aluroll branding will remain across the aluminium and steel security shutters due to their commercial focus. Kadie Dobson, Brand Manager at Aluroll said: “Our new SecureRoll trademark and branding is giving our garage doors a real boost in the marketplace. Customers are already mentioning SecureRoll to us and the feedback from end users has been very positive. Our new look brochures will be instrumental in raising the profile of SecureRoll going forwards”. Aluroll customers will receive an email with details on how to download the updated and rebranded buyer’s guide, price list, order forms and brochures. To request any of these please email marketing@aluroll.co.uk . ALUROLL GOES THE EXTRA MILE TO HELP CUSTOMERS SUCCEED Aluroll was pleased to attend and show support for a customer at one of the UK’s biggest industry events. New company Exclusive Garage Doors, based in Norwich, attended Grand Designs Live at the Birmingham NEC in October. During the run-up to the show they requested help from their suppliers Aluroll to ensure everything went smoothly. Grand Designs Live is the UK’s number one consumer show for home design and innovation. 1,000 exhibitors from the building, construction and design sectors attend annually to showcase their businesses to around 55,000 visitors over the five-day period. This audience consists of homeowners and trade professionals; a key target for the garage door and security shutter industries. Exclusive Garage Doors knew how important it was to impress visitors with their product, therefore they enlisted the help of Aluroll’s Sales Manager Chris McKniff to ensure they were getting the most out of the opportunity. Aluroll supported with demo units, display accessories and various marketing materials to give potential customers a feel for the products and their quality. Chris also attended the show to lend a helping hand for the opening day. The brochures provided for the event were the first copies with the new SecureRoll® garage door branding, and well received by visitors to the stand. Lynsey Eagle, Co-Director at Exclusive Garage Doors, said: “The exhibition went as well as we had planned. We were pleased to have Chris at the show to help us market the Aluroll products - some of the technical specifics relied on Chris’s wealth of knowledge! He also helped with general enquiries about the garage door market while we were busy talking to customers. “Several orders were placed at the show itself and we have many leads to follow up. The Aluroll remote control garage doors proved to be some of our most popular products. We’re already planning our next shows and we are hoping to work with Aluroll on those too”. Become an approved SecureRoll distributor to see for yourself how the Aluroll team can help you - call 0800 9778975 for more information.