Door Industry Journal - Winter 2021

41 THE door industry journal winter 2021 Also online at: www.dijonline.co.uk Domestic Garage Doors Have You Seen How Good Woodrite’s Prices Are? Lowest prices in the market, highest quality in the market When you see headlines of this type everyone is used to looking for the catch. In this is instance there is no catch. Go on, grab the price lists from all the major manufacturers and run your finger across the tables. Woodrite comes out lowest and we’re not talking a few pounds – in many cases it’s hundreds! It’s been a gradual process over the last four years. Looking at the detail, the same applies – better pricing at standard and made to measure, better pricing for adding fully finished plus a genuine warranty up to 5-years on that finish (who else offers a truly credible warranty on timber doors?). How has this happened? Other manufacturers prices have jumped each year, whilst Woodrite has managed to constrain increases to just one in the last four years, giving them a clear edge, if the price is all you look at… That can’t be, right? Everyone knows Woodrite make the best doors in the industry, how can they be the lowest on price? Let’s ask Sharon Cleaver, Woodrite’s Sales Director: “It does seem to be something of a paradox, but we have got a simple explanation. We only make timber doors, consequently, we expend plenty of time on supply sources for timber, the result is, we believe, we secure our materials at favourable rates. “Good with Wood” is our strapline, perhaps we should add “Good at Buying Wood!” In all seriousness, we do spend more time making our doors than others – we don’t cut corners with our build or finishing but we’re still able to produce Woodrite quality and at the best price in the market. Price is one thing, be we also know we’ve got quality right as our warranty issues are impressively low – another cost-saving that feeds back into our pricing” To whet your appetite, take a look at a few doors with their list prices at 2134mm x 2134mm on Masta-Gear retractable gear. Quite an eye-opener! Yes, but what’s the lead time? 2-3 weeks? YES! No catch here either. Woodrite’s panel-built Masta-Gear up and over doors with their unique cloaked chassis are available on a 2-3 week lead time. Panel-built doors on Super-Chassis up and over gear, solid-built doors and side hinged doors are 4-6 weeks depending on style. If you buy timber doors and want the best price, Woodrite looks to be the place to go, and you get the industry’s best-built timber door included in the price! Contact Sharon Cleaver at Woodrite on 01280 841010 for your next timber door!