Door Industry Journal - Winter 2021

Also online at: www.dijonline.co.uk 6 THE door industry journal winter 2021 Industry News Lights, Camera, Action - Hörmann Alone As part of a creative campaign to promote the Secured by Design accreditation for their LPU42 and LPU67 sectional doors, the Hörmann team have once again jumped at the chance to get in front of the camera and have some fun. The latest blockbuster to be released, entitled Hörmann Alone, is an eye-catching industry movie like no other. Once again Hörmann Alone stars well-known industry stalwarts Alex MacKay and Stuart Shaw, featuring Alice from the RollMatic T promotional film and is a tongue in cheek take on a popular series of American Christmas family comedy films. Having undergone considerable make-up and styling Alex and Stuart star as ‘plumbers in a van’, with expert Alice giving sage advice to our two hapless characters on the benefits of Secured by Design. A brief, but undeniably impressive appearance, is made by Key Accounts Manager Paul Tulley. The Hörmann Alone promotion has featured a teaser campaign using a 50-second movie trailer and character cards, distributed widely via social media and direct email shots, with the movie having been premiered on 5th October. A film poster has been produced and a leaflet explaining the details of how to register your customers’ door is in production. Marketing Manager at Hörmann UK, David O’Mara comments: “The Secured by Design accreditation for our sectional doors is important to both Hörmann and our dealers, so we were keen to come up with an innovative way to promote this. Following on from the success of our RollMatic T campaign video, a movie-style promotion was the obvious way to go. At Hörmann we are very conscious of the fact that as the market leader you must keep things fresh and engaging whilst effectively communicating the key messages to the market.