Garador Runs Coffee Morning for Macmillan Cancer Support Garador staff recently took to their kitchens to bake a wide range of tasty cakes and savouries for a special coffee morning in aid of Macmillan Cancer support. Many of the items for sale during the coffee morning were handmade by office and factory staff and included a huge range of both traditional and personally created recipes, from meat and veggie samosas to Dorset apple cakes. “The morning was a fabulous success,” said Paul Eddleston, Garador’s Marketing Manager. “Everyone was very generous and also surprised each other with their cooking ability!” A raffle was run at the same time, and so far well over £500 has been raised for the charity. www.garador.co.uk 17 THE door industry journal winter 2022 Also online at: www.dijonline.co.uk Do you want your company to feature in the Door Industry Journal but don’t know what to write? Don’t worry, help is at hand… Martin Sayers at MSCopy is the copywriting partner for the DIJ and is available to write your editorial, marketing and advertising copy. It is his job to write words that drive customers to your door. Martin has over a decade of experience and can produce copy for you based on a simple written brief or telephone interview. If words are failing you then contact Martin Sayers today – call 01223 476286 or email mail@mscopy.co.uk www.mscopy.co.uk Martin Sayers Are you lost for words? The intention of this column is to give you advice on how to improve your marketing communications – websites, emails, brochures etc. As a copywriter, It’s my job to sell with words and I hope you can benefit from my experience. Here’s my latest tip: Do you remember Evel Kneivel? He was the daredevil stunt rider who’d do preposterous things on a motorbike, like jumping over a tank of sharks. But quite often his jumps failed. During his career he broke over 400 bones. Was he mad? Probably, a little bit – and also extremely brave But you should think of Evel when it comes to your marketing. If you’re about to send out a promotion, or launch something, then it’s easy to get nervous. Will it work? Will people like it? Should you just not bother? When that happens, just picture Evel in his rhinestone studded cape – revving up for something that could kill him. And he still went for it. That will make your marketing worries pale in comparison. What’s the worst that’s going to happen? You’re not going to break any bones. Just give it a shot. Martin on Marketing Garador staff recently took to their kitchens to bake cakes and savouries for a special coffee morning to raise funds for Macmillan Cancer Support.
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