Domestic Garage Doors 52 THE door industry journal winter 2022 The Original Roller Garage Door Celebrates 25 Years 2022 marks 25 years since SWS UK introduced a revolutionary new door to the garage door market. The SeceuroGlide Original was the first roller garage door to be created specifically for the domestic market, and with more than 175,000 doors sold in the UK alone, it continues to be SWS UK’s most popular garage door. Celebrating its 25th year, the SeceuroGlide Original, which has been awarded Secured by Design status continues to lead the way in quality design and pioneering garage door technology. Although visually similar to other roller garage doors, the Original’s unequalled design and innovative engineering sets it apart from the rest. Patented auto-locking and a unique webbing system add to the Original’s outstanding security qualities without affecting the door’s aesthetics. This, paired with reliable safety features and extensive design and control options makes it one of the most advanced doors available today. An Evolving Design Never complacent, SWS UK pins the success of its SeceuroGlide Original on its evolving design and development. The manufacturer employs a dedicated, in-house research and development team who are the engine room behind the innovative design of its doors. With vast industry knowledge, they are credited with developing the SeceuroGlide Original while ensuring it remains at the forefront of garage door security, safety and technology. SWS UK’s Managing Director, Kevin Lindeque says: “When we launched the SeceuroGlide Original back in 1997, we knew we had something special. Having all the security benefits of a roller shutter, paired with a sleek, contemporary design, the SeceuroGlide Original proved to be an instant hit with British homeowners. 25 years later, the Original is no longer the only roller garage door in the market, but thanks to our commitment to quality and product development, we’re proud that it’s still described as the one to beat.” Celebrations To mark the SeceuroGlide Original’s 25th year, SWS UK ran a special campaign throughout October in partnership with its suppliers Somfy UK and Ellard. Distributors benefitted from SWS UK’s celebrations with a FREE accessory included with every Original ordered in October (while stocks lasted). Door installers discovered branded sweet treats inside SeceuroGlide accessory boxes, and a lucky distributor, Secure Door Services was able to toast the longevity of the Original with a complimentary bottle of champagne after finding a winning voucher with their order. The Original is now just one door under the SeceuroGlide brand. The progressive manufacturer has since developed a comprehensive range of roller and sectional garage doors, including other products which at the time, were also industry firsts. These include the SeceuroGlide Compact, which was introduced in 2001 and was the first low-headroom, insulated roller garage door, and the SeceuroGlide Excel, SWS UK’s most secure garage door, which was the first roller garage door to be tested and approved to meet the LPS 1175 burglary resistance standard. It’s no doubt that SWS UK’s ingenuity shook up the garage door market with the introduction of the SeceuroGlide Original. What’s even more impressive, is that thanks to its timeless design and advanced technology, the Original remains just as desirable, 25 years later. For further information on the SeceuroGlide Original, visit www.seceuroglide.co.uk/ or contact SWS UK’s customer service team.
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