Garador Back Yeovil Town Leading garage door manufacturer Garador has announced it is to renew its sponsorship for Yeovil Town Football Club Garador will be a key sponsor for The Glovers, Yeovil town’s main men’s football team, for the coming season where the team will be competing in the National League South. Yeovil Town Football Club has a record of exciting wins, including an historic game against Manchester United in front of 81,000 spectators. In recent years the club has been encountering some changes and reorganisation but now the team is once again well set for future success. Jon Watson, managing director of Garador, said: “Our head office and garage door manufacturing plant are based here in Yeovil, and so we are especially delighted to be able to sponsor our local team. Many of our employees are keen supporters and knowing we are now assisting the team will give them extra reason to cheer for success during the next season’s games.” www.garador.co.uk 15 THE door industry journal winter 2023 Also online at: www.dijonline.co.uk Do you want your company to feature in the Door Industry Journal but don’t know what to write? Don’t worry, help is at hand… Martin Sayers at MSCopy is the copywriting partner for the DIJ and is available to write your editorial, marketing and advertising copy. It is his job to write words that drive customers to your door. Martin has over a decade of experience and can produce copy for you based on a simple written brief or telephone interview. If words are failing you then contact Martin Sayers today – call 01223 476286 or email mail@mscopy.co.uk www.mscopy.co.uk Martin Sayers Are you lost for words? This column intends to give you advice on how to improve your marketing communications – websites, emails, brochures etc. As a copywriter, it’s my job to sell with words and I hope you can benefit from my experience. It’s a universal truth of marketing that if you provide helpful advice to people, they are more inclined to buy from you. As an example: A gardening firm near me posts out a newsletter that gives advice to the greenfingered - how to protect grass seed, when to plant out roses etc. Then, when my garden needed the professional touch, this company was first on my list to call. I hired them, as they’d already proven their expertise and I felt confident they’d do a good job (which they did). I know you’re not a gardener, but this principle works for you whatever you’re selling. If you provide advice your potential customers find useful, then you are more likely to sell to them – it’s as simple as that. Martin on Marketing
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