Also online at: www.dijonline.co.uk 32 THE door industry journal winter 2023 Industry News SWS UK’s Bigger, Better London Premises While SWS UK has boasted dual manufacturing sites since late 2013, it’s the extensive renovations that have truly maximised the future potential of its London branch. After moving the offices into the newly acquired first floor, SWS UK, in partnership with its sister company, C&P Group, has been able to transform the previous space into a stunning showroom and state-of-the-art training centre. The new, fully kitted-out showroom includes working examples of SWS UK’s products. This improves accessibility for customers in the south, allowing them to test new and existing products and discover the quality behind SWS UK’s range. Most exciting, and already being put to good use, is the brand-new training centre. SWS UK has been hosting SeceuroSchool, a popular training program for its distributors since 2010, with most events previously held at its northern head office, near Lancaster. The London training facility has allowed SWS UK to extend the program to include exclusive events in London. In fact, the centre has already had its debut with three well-attended SeceuroSchools held in the Autumn. Further cosmetic improvements included a fresh coat of paint, new carpets, blinds, and even a revived staff canteen. A brand-new IT infrastructure and huge LED TVS complete the internal renovations, while new signage and SWS UK’s signature branding make the premises easily recognisable to customers and visitors. The renovations have also resulted in an expanded production space, allowing SWS UK to increase manufacturing capacity, and maintain lead times for its range of SeceuroDoor Industrial Shutters. SWS UK’s Managing Director, Colin Reoch said: “We feel lucky to have two premises and although Lancaster remains our main operation, it’s exciting to see how our renovations have uncovered the potential of our London site. With nationwide distributors, the showroom and training centre has made our products that much more accessible to our southern customers, and as a training venue, it is already showing its worth.” Bespoke Training – Available to Book Now SWS UK is offering distributors a unique opportunity to book a tailored training session at their new London premises. For further information or to book, telephone 01524 772400. Lancashire-based manufacturer, SWS UK, has put London on the map with its newly transformed London branch.
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