THE door industry journal winter 2023 Domestic Garage Doors Also online at: www.dijonline.co.uk 58 AlluGuard Boosts Marketing Support Roller Garage Door Manufacturer, AlluGuard is going the extra mile with wraparound support and a comprehensive marketing package. Since its relocation to SWS UK’s extensive Lancashire site 12 months ago, AlluGuard continues to thrive. A refined product specification, great value pricing, improved manufacturing quality and a wider transport network have resulted in a steady increase in its product popularity. Now, thanks to a new suite of marketing materials, customers are seeing a further boost in sales. Branded Marketing Tangible marketing aids, such as slat samples and handsets are still some of the best methods for conveying product quality, whilst also assisting end-users with design choices. AlluGuard’s new, branded sales case is the perfect tool for distributors, either while visiting end-users at their homes, or as a handy display in their showroom. With a sleek, yet practical design, the custom-made case perfectly houses all colours in the AlluGuard 77 range and includes a 55mm slat for size comparison. Distributors can also kit out their showroom with access to a brand-new brochure, POS stands and displays, and a reliable sample service. In addition to replenishing showroom stock, the sample service includes complimentary mailing of samples to end-users, plus replacement or new samples for the display case. The Full Package Distributors are not only benefitting from new marketing aids. They also have access to AlluGuard’s experienced Marketing team who are on hand to provide expert advice, tips, and campaign ideas. This is alongside the company’s dedicated customer service and 24/7 technical advice teams, resulting in a thorough support package for this growing manufacturer. Matthew Berry, AlluGuard’s long-standing Sales Manager who enjoys a face-to-face relationship with distributors said: “Traditional slat samples and product brochures are still a popular marketing tool in the garage door industry. Customers appreciate seeing a real-life example of the colour range, which is why our new display cases are proving to be such a hit! Supporting POS has given customer showrooms the wow factor whilst reinforcing the values behind our brand.” For further information on AlluGuard’s marketing tools and support package, email info@alluguard.co.uk
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