Door Industry Journal - Winter 2023

Also online at: www.dijonline.co.uk Domestic Garage Doors 69 THE door industry journal winter 2023 Hörmann RollMatic T – Always on a Roll There’s little doubt that the market for roller garage doors in the UK has become extremely competitive, with numerous doors of varying quality being offered. That’s why Hörmann UK are providing their dealers with an exclusive dealer offer to help support sales of their RollMatic T roller garage door. To help re-enforce the unique benefits of the RollMatic T, Hörmann UK has enlisted the support of ‘Expert Alice’ and has created a fun promotional video which is available by clicking the link You Tube link - Rollback on RollMatic T or scanning the QR code provided. Stuart Shaw, National Field Sales Manager at Hörmann UK comments: “As household budgets get squeezed there’s no doubt that manufacturers have to respond and provide a product that not only offers quality and longevity but is also priced to sell. The past 12 months have seen an increase in the number of companies in the roller door market that are offering a ‘cheap and cheerful’ product and driving the price down. “That’s why Hörmann is responding by offering their dealers the RollMatic T for less, for a limited time. This will enable them to compete with a roller garage door which is packed with features and benefits that appeal to the end consumer but from a trusted and well-recognised brand. Add in the fact it is quick and easy to install and transport, together with guaranteed Hörmann quality, and you have a door that allows our dealers to maximise every opportunity and provides homeowners with a door that will perform well and last for years to come.” The dealer offer is in addition to the extensive consumer campaign that Hörmann has been running since September to promote the RollMatic T. Appearing on Facebook and Instagram, paid social media advertising has generated excellent results with consumers searching for their local Hörmann dealers and making direct enquiries about the product. For further information on Hörmann UK call 01530 516868 or visit www.hormann.co.uk New Product Launch Due Soon? An advertorial package could be just what you need to make an impression! Advertorials combine either a full page or half page advert with a supporting amount of editorial space. Pricing for our most popular packages is shown below. Full Page Advertorial Package Full Page advert + a Full Page for your text/images making a double page spread - £1,995 Half Page Advertorial Package Half Page advert + a Half Page for your text/images making a double half-page spread - £1,450 See page 12 of our media pack at www.dijonline.co.uk for more details. All prices exclude VAT.

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