Garador Turns Up the Heat! Garador employees turned up the heat recently when they put on a special fund raising coffee morning for MacMillan’s Cancer Support charity. During the previous two days, the ovens at the homes of Garador employees had been doing overtime as a wide range of cakes, biscuits and other salty treats were cooked up for the event. On the Coffee Day morning, Garador’s workforce from all departments joined in to buy the cakes and raise funds for the charity. “It was a very successful event all round,” said Garador’s managing director Jon Watson. “I was really quite surprised at the culinary talents of some of our team, and as well as raising lots of money for such a good cause, everyone really enjoyed the event as well.” Claire Spencer, Marketing Manager at Macmillan Cancer Support, says: “It’s always so fantastic to see so many people get involved with Coffee Morning. Every Coffee Morning has the power to raise vital pennies and pounds which makes a huge difference to those living with cancer.” 13 THE door industry journal winter 2024 Also online at: www.dijonline.co.uk Martin Sayers Direct Response Copywriter Are you lost for words? Do you want your company to feature in the Door Industry Journal but don’t know what to write? Don’t worry, help is at hand… Martin Sayers at MSCopy is the copywriting partner for the DIJ and is available to write your editorial, marketing and advertising copy. It is his job to write words that drive customers to your door. Martin has over a decade of experience and can produce copy for you based on a simple written brief or telephone interview. If words are failing you then contact Martin Sayers today – call 01223 476286 or email mail@mscopy.co.uk www.mscopy.co.uk This column intends to give you advice on how to improve your marketing communications – websites, emails, brochures etc. As a copywriter, it’s my job to sell with words and I hope you can benefit from my experience. There is a very easy, but criminally underused, way to get more customers. It’s this: Ask your existing customers to recommend you. I said it was easy. All it takes is a polite email or letter. If you can offer a reward for any new custom you get through a referral, even better. But very few businesses ask for referrals. Probably because it’s seen as ‘pushy’. But that’s wrong, as people want to recommend you (providing you are doing a good job). Think about it – if you’ve seen a great film, or had a nice meal in a new restaurant, then you tell others. It’s a common psychological trait to want to share positive experiences with others. So, go out and ask for those referrals! Martin on Marketing
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