Hörmann RollMatic T – The Market’s Favourite Roller Door? 2024 has certainly been a busy year for the RollMatic T team at Hörmann UK. The year has seen a series of promotions, events and product improvements that have resulted in sales increasing by an impressive 40%, with the company stating their objective to become the market leader in the roller garage door market backed by a firm commitment to keep the momentum going into 2025 and beyond. The Marketing Team kicked the year off with a new consumer advice video highlighting the differences between the roller garage doors available on the market and encouraging end consumers to ask the right questions when choosing a door. The video, supported by an extensive social media campaign running over Facebook and Instagram, has generated excellent results, with consumers searching for their local Hörmann dealers and making direct enquiries about the product. This has recently been joined by another truly blockbusting promotional video and the introduction of the Door Secure Team. Staring ex-Gladiator, Wolf and adopting a slightly more amusing and dramatic approach to a serious subject, the Door Secure Team set about demonstrating that some roller doors on the market are just not up to the job, lacking in even the most basic quality and security features. Available to view on the Hörmann YouTube channel, the ‘Door Secure Team’ video is once again being supported by an extensive paid social media campaign linking consumers to the video and then onto the Hörmann dealer network. So far, results have exceeded expectations and at the time of writing the posts on Facebook alone, generating in excess of 50,000 views. Both consumer promotional videos are a perfect example of the creative and effective work carried out by Hörmann to support their dealers, generate brand awareness, and increase demand for the product. The response from Hörmann dealers to the Door Secure Team has been extremely positive, with many requesting the video to use on their own social media platforms and in their showrooms. The team have also been out and about running a series of roadshows, starting in June, and finishing early October, in four locations. These were held to take the RollMatic T to the market and highlight the product benefits, with installation demonstrations showing just how ‘fitter friendly’ the door really is. Dealers and installers were also able to see first-hand the benefits of the Durabelt system, which is now available on RollMatic T and has been designed specifically to reduce scratching, as well as the new Agate grey colour option. Overall, 112 people representing over eighty companies attended the sessions, all having the opportunity to talk to the Hörmann team and find out more about the product, its’ promotion, and developments. Meanwhile, in Germany, the Hörmann Group has completed a multi-million Euro investment in the roller door manufacturing plant at Amshausen. The plant is now fully automated and provides the highest standards in advanced manufacturing and efficiency, unmatched in the market. As part of their prize, the winners of the prize draws held at each of the Roadshows will now have the opportunity to tour the manufacturing plant during a visit to Germany. They will also visit the Hörmann Forum, an impressive exhibition space featuring the whole Hörmann product range, and enjoy the Christmas market at Bielefeld. Commenting on progress made so far, Wolfgang Gorner MD of Hörmann UK said: “Roller garage doors are a vital market for us, and we are determined to take a lead in this sector. 2024 has seen us commit considerable resources to our RollMatic T door, both in terms of promotion and production, and we are now in a place where we can move forward and increase our share in this market sector. Also online at: www.dijonline.co.uk 18 THE door industry journal winter 2024 Industry News
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