Also online at: www.dijonline.co.uk 62 THE door industry journal winter 2024 Domestic Garage Doors Third Year of Success for SWS UK at Homebuilding & Renovating Show Leading manufacturer SWS UK, with Access Garage Doors, and Somfy UK made their third appearance at the popular Homebuilding and Renovating Show at the ExCel London. The Homebuilding and Renovating Show attracts more than 70,000 visitors during events held at 7 locations across the UK. This year, the London leg of the event saw visitor numbers return to pre-COVID levels, attracting almost 14,000 people—a 5% rise compared to last year. Collectively, it remains the biggest event of its kind and provides the perfect opportunity for suppliers and manufacturers to exhibit their products to potential self-builders, custom builders, architects, and home renovators. Following the success of the previous two years, SWS UK once again collaborated with its distributor, Access Garage Doors, and home automation expert Somfy UK. The event, which ran from 27th to 29th September, provided the ideal platform for SWS UK to professionally display its range of SeceuroGlide Roller Garage Doors using life-size, working models. This year, the exhibition also proved a perfect opportunity for SWS to showcase its newly improved and expanded SeceuroGlide Sectional range. Everything was powered by Somfy, who was on hand to demonstrate the different control options, including its innovative TaHoma home automation system. Live product demonstrations from the team at Access Garage Doors and SWS UK’s Roy Sargant brought the stand to life, giving visitors a taste of how the products would perform in real life. Perhaps the stand’s most significant wow factor attracting the most attention was SWS UK’s new and exclusive sectional panel, the Visio. Visio’s contemporary design is not available anywhere else in the UK, and it features panoramic light-enhancing panels that perfectly combine function and style. Another on-show exclusive was SWS UK’s executive frame, which gives the SeceuroGlide Sectional a slick finish for revealfitted doors and facilitates easier installation for distributors. SWS UK constructed a professionally designed display to maximise its presence at the event. The 48m2 stand housed two custom-built frames that effectively showcased each of its products. This allowed visitors to see the quality behind SWS UK’s leading designs whilst getting hands-on experience testing the controls and automation. Eye-catching graphics and informative signage drew visitors to the stand and highlighted the companies’ individual brands. Commenting on the exhibition, Marketing Manager Chloe Wiggins said: “The Homebuilding & Renovating Show is a key event for many builders and home renovators, with up to 79% of visitors actively working on a live project. Recognising its importance, we were eager for the opportunity to exhibit for a third year. “The success of our collaboration with Access Garage Doors and Somfy UK at the previous two shows meant we were delighted to partner with them once again. By combining SWS UK’s product expertise and their commercial understanding of the domestic market, we could effectively showcase our products and raise the profile of our respective brands within the building industry”. For further information on any of SWS UK’s SeceuroGlide products, visit www.seceuroglide.co.uk
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