7 THE door industry journal winter 2024 Also online at: www.dijonline.co.uk Industry News a recognisable presence, serving as an effective advertisement and call-to-action for interested customers. The launch of new vehicles presented SWS UK with an opportunity to reinforce the company’s brand identity through a uniform application of striking new graphics across its entire fleet. As one of the most recognisable brands in the industry after nearly 40 years in business, SWS UK has now leveraged its vehicles’ eyecatching wraparound graphics to perfectly highlight the company’s ethos of quality and professionalism. Each vehicle’s sides feature SWS UK’s signature red colour and a slogan that nods to the manufacturer’s longevity as a trusted British brand. This is of particular relevance as the established company celebrates its 40th anniversary in 2025! Separate logos represent the company’s various product lines, with the rear showcasing its popular SeceuroGlide Roller Garage Door - an industry favourite since 1997! Clear web and telephone details prompt existing and potential customers to connect with SWS UK. Delivering Strong Relationships SWS UK’s delivery service goes beyond simply dropping off goods - it’s an opportunity to build strong relationships with customers. The team of skilled drivers is crucial, ensuring timely and secure deliveries with high levels of personalised service that have earned praise from the company’s distributors. The new vehicles have now enabled drivers to elevate their service even further. In addition to personal benefits like automatic engines and a more comfortable cab, the removable loading poles allow drivers to strategically load the trucks to accommodate diverse delivery routes. Integrating the new fleet into SWS UK’s busy delivery schedule was seamless, ensuring customers experienced no disruption to their regular drop-off routine during the transition. In fact, the company maintained its full-service schedule throughout. Unsurprisingly, customer feedback has been overwhelmingly positive, with praise for the lorries’ improved internal structure resulting in more efficient deliveries. The vehicles have also been widely complimented for their ‘extremely smart’ appearance and ‘very practical’ design. www.sws.co.uk
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